One of the oldest and most recognized brands in France, the company was originally founded in 1875 by a doctor whose wife was suffering from back pain and therefore wanted to give her the right support in her under garments. Through the years the brand has evolved in being one of the first companies to create fashionable lingerie, while not compromising it’s support and fit throughout its sizes.

Today, Aubade still stands for original concepts and innovation in sizes A to F cups, with its signature style being the half cup which is much shallower than the balconette, allowing the wearer to show off ones decolletage. From season to season Aubade’s collections are designed to help with its “Lessons Of Seduction”, where the brand prides itself with this ethos through its advertising campaigns.



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